Nick Sal's HubSpot Inbound Marketing and Consulting Blog

Max Traylor

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Content Strategy Implementation – A Look Under the Hood

Posted by Max Traylor

Apr 3, 2013 11:00:00 AM

blueprint for inbound marketingInbound marketing is an exploding practice. Hundreds of HubSpot vars are popping up all over the world, which causes prospects to be a bit overwhelmed when it comes time to pick an agency to work with. One competitive advantage that no one will stop you from pursuing is transparency. By showing your clients what lies behind the scenes of an inbound marketing strategy you will surely stand out from the "smoke and mirrors" out there. You will also be shocked at how smoothly things run (financially and logistically) if everything is laid out in stone up front. No secrets people... let it all hang out. Below is one strategy, complete with all the educational resources required, to attract new opportunities and nurture them to a point of sale using content and HubSpot's automated marketing software.

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Topics: Email Marketing, Inbound Marketing How-To, Lead Generation, Blogging Strategies, lead nurturing

20 Followers a Day: The Inbound Marketing Way

Posted by Max Traylor

Jul 17, 2012 1:10:00 PM

A month ago I came up with a simple checklist that takes about 10 minutes of time, twice a day. Today I am writing a blog article about how that simple checklist is getting our Inbound Marketing twitter account (@imrcorp) 20 followers a day. Keep in mind that as simple as this daily checklist is, the key is consistency.

Think of it like brushing your teeth: Do it for 5 minutes in the morning and 5 minutes at lunch (NOT night), over time it will become a painless habit with great reward.

Before you continue, here is the proof that this works even for corporate twitter accounts, with little to no activity and a painfully small number of followers. In this case we went from 190 followers to 380 in about 20 days with no paid advertising, just basic inbound marketing tactics I realize that doesn’t come out to 20 a day but give me a break, it was a catchy title (always important!).

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Once at breakfast and once at lunch…

When: 7am-9am EST and again 12pm-2pm EST.

You want to do your twitter checklist when fellow professionals are browsing twitter. This happens when they get up in the morning before work, during lunch and again at the end of the workday. (If you are tweeting into late night hours you should invest in a pet or a new hobby). Twitter checklist at 7am - 9am EST will catch East Coast traffic when they wake up and European traffic at lunch time. 

  • Twitter checklist at 7am - 9am EST will catch East Coast traffic when they wake up and European traffic at lunch time.
  • Twitter checklist at 12pm – 2pm EST catches the West Coast when they are waking up, East Coast at lunch time and Europe at the end of the work day (I didn’t make that up I just forgot where I read that).

The Checklist

#1: Follow 10 new people

Don’t follow your family or your friends… this isn’t Facebook. Look for people that have similar interests to yours or your client buyer personas. For our company, we want to follow people who are interested in Inbound Marketing (seo, social media, content marketing) Here are a couple of tools on twitter you can use to find the right people:

  • “Similar to you”
  • “Who to follow”
  • “similar to (someone following you)”
  • Search for hashtags individually (this takes longer)

#2: Retweet at least 2 tweets.

Go to your home twitter feed and retweet two tweets that:

  • Are VERY recent (within the last couple of minutes
  • Contain links to keyword rich articles
  • Contain the same hashtags that you use (#seo, #socialmedia for example)

#3: Tweet 3 articles that are recent:

Use google reader or some other RSS feed to syndicate your favorite blogs:

#4: Use at least one hashtag (#) for every tweet.

For articles about inbound marketing I usually use:

  • #seo  (@seotweets will start listing and retweeting you if you use this)
  • #smm
  • #smo
  • #ppc
  • #marketing
example tweet

That’s it! Simple right…

Let me know if this checklist is as successful for you or your company twitter as it was for me. I am still surprised it works so well!

Follow me at @maxtraylor or LinkedIn if you want to chat about inbound marketing or social media strategies. 

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Topics: Social Media Culture