Nick Sal's HubSpot Inbound Marketing and Consulting Blog

Tips to develop habit of continuous learning from 'Taking People with You', David Novak

Posted by Nick Salvatoriello

Jun 12, 2014 8:56:00 AM

I'm re listening to an audio book that our team leader @ HubSpot Academy, Mark Kilens, recommend to me last year -  Taking People With You: The Only Way to Make Big Things Happen by David Novak, CEO of Yum Brands (KFC, Pizza Hut, Taco Bell)

Taking-People-With-You---David-Novak---Google-Chrome

The book is great because it's written kindof like a guide and ends with self-assessments at the end of each chapter. I was struck by chapter 3 - Be an avid learner (sound familiar?) and the questions he asks the listener /reader to assess themselves on.   Maybe asking these questions and reflecting on your answers to them will help inspire insights and actions to help you "take more people with you" on whatever it is you are trying to accomplish in your life right now:

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Topics: Self Improvement

5 examples of how to delight customers into promoters: My all-inclusive resort honeymoon experience

Posted by Nick Salvatoriello

May 11, 2014 10:11:00 PM

I just returned from my honeymoon with my wife which we chose to spend at the all-inclusive Excellence Resort in Punta Cana, Dominican Republic.  As someone who spends his days trying to serve and delight customers, I was impressed with the examples of customer delight we experiences here and thought they would be a good set of lessons to share with any business that wants to delight more of their customers into becoming promoters of their products, services, or brands. 

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Topics: Inbound Methodology,, Customer Delight

HubSpot's Contacts & Lists tools - 5 Questions to answer as you get started

Posted by Nick Salvatoriello

Jan 20, 2014 1:31:00 PM

As an Inbound Professor who is part of HubSpot's Customer Training Team @ HubSpot Academy, I get a lot of questions from customers who attend our product training classes each week.  Occationally, I get really really GOOD questions from customers that really make me think and write a long answer.  I expect that other HubSpot users are asking themselves the same thing, so I thought it might be helpful if I shared excertps of the questions asked, and the answers I gave.  

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Topics: Lead Intelligence, lead nurturing

What's a "good" Landing Page Conversion Rate? Stats, benchmarks, resources

Posted by Nick Salvatoriello

Nov 22, 2013 9:35:00 AM

HubSpot customers often asking me for average landing page conversion rate statistics.  "What's a good conversion rate for my industry?"   They hope we can point them to that magic number to shoot for.

Marketing_Goals

My answer, may either excite or disapoint you, depending on your attitude:  Landing page conversion rates are highly subjective.   They depend on a range of factors that each inbound marketer controls themselves such as:

  • The visitors being sent to the page (Are there a lot? Are they repeat visitors?  What were they looking at before the page?  Do they match your target persona(s)?)  
  • The offer for the landing page itself
  • The form configuration:  (How many fields are there?  What types of fields are included i.e. what types of info are you requesting in exchange for the offer?  
  • How is the form configured to function? (Are you using Smart fields, progressive profiling, marked fields as required?  What does the 'submit' button copy say?)  
  • The copy used: (Headlines, descriptive text, formatting of the text, amount of text?)
  • The images on the page: (Size, quality, descriptiveness/attractiveness, positioning on the page) 

conversion-path_image

Shooting for "industry averages" can be dangerous.   However I do think that if a customer were following the landing page best practices we use most of the time here at HubSpot and that I teach in HubSpot Academy's Introduction to Landing Pages training class, they could expect to convert 20 percent of the non-PPC based traffic they drive to that page*.  

Could they convert more?   Certainly!   But that's a solid first base that most of the customers I train feel is attainable.

HubSpot does publish stats around this type of thing under our annual "State of Inbound Marketing" report and also in the benchmarks portion of the Goals app found in every portal under Settings. 

SMART_marketing_goals_tool_-_HubSpot_April_2013

Screenshot of my HubSpot SMART Goals Setting App which can be found under 'Settings' 

But, all these things said, I would remind HubSpot users that there is no better benchmark than their own past performance of previously published landing pages.   So a better question might be, "What are some of the best practices from current HubSpot users (including ourselves) that can get our own average landing page conversion rate within our portal to 20%+?  We actually have an ebook that walks you through some of our top customer example landing pages and how they got greater than FIFTY PERCENT conversion rates....but you'll have to come to the Landing Page Training class (available within your portal under Academy >> HubSpot Training >> Converting Visitors to Leads >> Landing Pages to get it!  :)

Landing20Page20Analytics

Know what that means?   Get started publishing landing pages and get them out there using promotional tools in your account so we get some juicy performance data to learn from and determine next steps!  :)

I hope this helps - Do you have a different opinion or approach for when people ask for "average" landing page conversion rates? please let me know your thoughts below.

*Why do I say non-PPC?  Only because I have limited experience working with PPC advertising, and my returns on my own campaigns have not been that great.  If anybody reading this is a veteran with PPC, please feel free to contribute your two centers in the comments thread below.   

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Topics: Lead Generation, Hubspot On-Boarding

How We Generated 200 New Leads in 2 Days

Posted by Cindy Kelly

Sep 27, 2013 8:57:00 AM

HubSpot Customer Generating Leads Example
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Topics: Inbound Marketing How-To

How To Explode Your Inbound Marketing For $10 A Day

Posted by Justin Brooke

Sep 18, 2013 11:15:00 AM

confessionI have a dirty confession to make...

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Topics: Hubspotter Guest Posts, Lead Generation, Inbound Marketing, Inbound Marketing Examples, Facebook Ads, Retargeting

Importance of HubSpot Lead Scoring in SalesForce

Posted by James Love

May 7, 2013 11:28:00 AM

If your organization is blessed enough to have both SalesForce AND HubSpot, then congratulations, you're in an elite group of marketers with access to two of the most powerful software platforms in existence. Fortunately their robust product features are not solely contained within each platform thanks to HubSpot's native Salesforce Integration.

HubSpot SalesForce resized 600
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Topics: Lead Generation, Lead Intelligence, lead nurturing

Polish Inbound Marketing Agency's HubSpot Success Story - Clickray.pl

Posted by Nick Salvatoriello

Apr 23, 2013 6:04:00 PM

From the Editor:  This is a guest blog post I requested from my colleague Simon Binek of Clickray.pl, they are a HubSpot Partner and an up and coming inbound marketing agency in Warsaw, Poland.  I worked with Simon 1:1 for several weeks as he and his team got started with the HubSpot Partnership and their inbound marketing software.  Find Simon on Twitter to continue the conversation:  @ForSzymon

Inbound vs. Outbound Click Ray International Partner Success Story resized 600
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Topics: Inbound Marketing How-To, Hubspotter Guest Posts, marketing data, prospect conversion, VAR - Partner Related, Social Media

Content Strategy Implementation – A Look Under the Hood

Posted by Max Traylor

Apr 3, 2013 11:00:00 AM

blueprint for inbound marketingInbound marketing is an exploding practice. Hundreds of HubSpot vars are popping up all over the world, which causes prospects to be a bit overwhelmed when it comes time to pick an agency to work with. One competitive advantage that no one will stop you from pursuing is transparency. By showing your clients what lies behind the scenes of an inbound marketing strategy you will surely stand out from the "smoke and mirrors" out there. You will also be shocked at how smoothly things run (financially and logistically) if everything is laid out in stone up front. No secrets people... let it all hang out. Below is one strategy, complete with all the educational resources required, to attract new opportunities and nurture them to a point of sale using content and HubSpot's automated marketing software.

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Topics: Email Marketing, Inbound Marketing How-To, Blogging Strategies, Lead Generation, lead nurturing

How to Warm Leads Using HubSpot Lead Intelligence

Posted by Nick Salvatoriello

Mar 27, 2013 9:28:00 AM

Inbound Marketing Video Briefing
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Topics: Hubspotter Guest Posts, Lead Intelligence, VAR - Partner Related