Nick Sal's HubSpot Inbound Marketing and Consulting Blog

[Recap] The Rocket ship takes off: Month 6 of leading inbound marketing agency, IMR Corp

Posted by Nick Salvatoriello

Jun 7, 2016 8:30:00 AM

April marked the 6th month leading up my first inbound agency, Innovative Marketing Resources. I'm still reeling.  So much happened to move our agency in one direction in April, only to have us break apart that plan/direction (including the team) and head off in a new one in May.  You'll see what I mean in a moment.  Let's begin:

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Topics: Marketing Team Management, Social Business Transformation, VAR - Partner Related, Customer Delight, Self Improvement

[Recap] Team reorganized, marching forward: Month 5 leading inbound agency, IMR Corp

Posted by Nick Salvatoriello

Apr 20, 2016 8:30:00 AM

March marked my 5th month of my journey into agency life as a HubSpot Partner.  I felt we had gotten things stablized and on track for growth through the end and February into March.  We still had a long road ahead of us on our journey to building a model inbound agency....

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Topics: Marketing Team Management, VAR - Partner Related, Customer Delight, Self Improvement

[Month 2+3 Recap] Leading HubSpot Agency Partner-IMR Corp

Posted by Nick Salvatoriello

Jan 25, 2016 8:00:00 AM

This 2nd "monthly" update on my life and times as the new leader of Hubspot Agency Partner, Innovative Marketing Resources is a special "combined issue" covering both months 2+3.  Why?  Because I was out the 2nd half of December and half of January.  WHY?! Because I write this post as a new father!  That's right. My wife Victoria and I had our first child on Dec 20th. That's the biggest update for me in the days since my last post - and it brings new meaning and motivation to my work.

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Topics: Social Media Culture, VAR - Partner Related, Customer Delight, Self Improvement, Inbound Networking

My first 30 days leading HubSpot Partner, Innovative Marketing Resources (IMR Corp)

Posted by Nick Salvatoriello

Dec 1, 2015 6:54:22 PM

It's been just over a month since I transitioned from my role helping to lead up HubSpot's Agency Partner Certification and training program at HubSpot Inc and joined one of my favorite HubSpot Agency Partners here in Boston, Innovative Marketing Resources. 

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[ME AND SOME MEMBERS OF THE IMR CORP CREW HANGING OUT AT THE OFFICE DURING MY FIRST WEEK ON THE JOB - NOTE ONE OF THE NEW PLANTS WE ADDED TO GREEN UP THE PLACE, TOO]

Innovative Marketing Resources, or IMR Corp for short - had risen to become one of the better known Certified Platinum Providers in HubSpot's growing network of Agency Partners.  As someone who spent their entire career at HubSpot supporting our partners in the marketing industry, I had known and worked with the team at IMR and we had "grown up" in the program together for years.  But, times change, and if the agency was to continue to thrive in 2016, they needed new leadership.  Meanwhile, I was ready for a change as well.  I was looking for a chance to apply all I had learned from 4.5 years working at HubSpot - particularly the management and leadership systems that we pioneered on the HubSpot Academy Team (lead by Mark Kilens, one of the best managers I've ever worked for).  And with IMR hiring a senior manager to help lead up the entire agency, an opportunity presented itself.  So, with 2015 drawing to a close (and with my wife and I expecting our first child) this was a perfect point in my career to take a chance, strike out and see what I could do if I joined forces with of the leading HubSpot Agency Partners that I admired so much.

Driving fast, taking chances:

In short, it was a fast moving first month for me at IMR.  I'm used to that pace from my experience starting as the 250th HubSpot employee supporting around 4,000 customers to and then riding the orange rocket ship as the company went public, grew to  15,000+ customers and 1000+ employees on 3 continents - all within a few short years.  I told Kevin Jorgensen and Joe Petterossi (IMR's co-founders and my new business partners), I intended to come into the agency "like a big orange hurricane" and try to "make it rain inbound" all over the place.  As their new business partner and joining in the role of agency team leader, I would have a hand in improving all aspects of the agency - client services management, marketing/sales, as well as culture and team development.  

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Topics: Hubspot News, VAR - Partner Related, Customer Delight, Self Improvement

5 examples of how to delight customers into promoters: My all-inclusive resort honeymoon experience

Posted by Nick Salvatoriello

May 11, 2014 10:11:00 PM

I just returned from my honeymoon with my wife which we chose to spend at the all-inclusive Excellence Resort in Punta Cana, Dominican Republic.  As someone who spends his days trying to serve and delight customers, I was impressed with the examples of customer delight we experiences here and thought they would be a good set of lessons to share with any business that wants to delight more of their customers into becoming promoters of their products, services, or brands. 

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Topics: Inbound Methodology,, Customer Delight