Nick Sal's HubSpot Inbound Marketing and Consulting Blog

Preparing for your first HubSpot consulting call: 10 steps to cover

Posted by Nick Salvatoriello

Sep 12, 2012 4:45:00 PM

Welcome to HubSpot, partner!  Let's get ready to ROCK!

New HubSpot VAR Consulting Process 9 1 2012 resized 600
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Topics: Hubspot Customer Consulting, Inbound Marketing How-To

New Consulting & Ongoing Planning Tool, try w/your Hubspot Customers

Posted by Nick Salvatoriello

Sep 6, 2012 9:00:00 AM

As some of you know, we on the Hubspot inbound marketing consulting team have been working to figure out a way to manage new customer accounts in their fragile post-onboarding state for a little while and it's finally starting to come together enough for us to start testing.

New Hubspot Consulting and Ongoing Planning Tool
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Topics: Hubspot Customer Consulting, Hubspot On-Boarding

HubSpot VARs & Marketing Rock Stars: Top Memories from #Inbound2012

Posted by Nick Salvatoriello

Aug 31, 2012 6:01:00 PM

Wow.  What a week.  Many of you reading this are just getting back from flights home, or possibly on your way to catch a flight out of Boston as you wrap up a long week visiting here.  Wherever you are, if you were at #Inbound2012 the past few days, I know that you're EXCITED!!

Inbound 2012 Hubspot Conference Recap Photo
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Topics: Hubspot Customer Consulting, Hubspot On-Boarding, Hubspot News, Video

New Hubspot Consulting grad profiles: Versio2 and Innovar Collective

Posted by Nick Salvatoriello

Jun 14, 2012 12:00:00 PM

Okay everybody, it's Thursday and you know what they means at Hubspot:  It's the final day to show set up, utilization, and results from Hubspot for this week's set of graduates from my  Hubspot on-boarding & consulting program

New Hubspot VAR On Boarding Graduate   Innovar Collective resized 600
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Topics: Hubspot Customer Consulting, Inbound Marketing Examples

My top 10 Hubspot App Add-ons from the App Marketplace

Posted by Nick Salvatoriello

Jun 5, 2012 12:05:00 PM

Looking for what some favorite Hubspot apps are for Hubspot Consultants and why?  If you're thinking of grabbing a few for either your own Hubspot or for installing on one of your client's portals, here's my roster of top apps from the App Marketplace for you to consider installing:
Hubspot Top App Marketplace Add Ons pic resized 600

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Topics: Hubspot Customer Consulting, Hubspot On-Boarding, App Marketplace

4 Ways to Maximize Your Hubspot Inbound Marketing Training Calls

Posted by Doug Bernstein

May 4, 2012 12:18:00 PM

As ususal I'd like to extend a heart-felt thanks to Nick for inviting us, SEM Zen, back to contribute once  again to his blog. We spoke to Nick about this topic during our last call and both felt that it would be a very helpful topic for many existing and future VAR's. 

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Topics: Hubspot Customer Consulting, Hubspot On-Boarding

Profile of a Hubspot VAR Agency All Star: Solimar International

Posted by Nick Salvatoriello

Apr 30, 2012 5:04:00 PM

Profile of this week's top Hubspot VAR Agency All Star:

Solimar International Hubspot Agency All Star Logo PicSolimar International is a sustainable tourism consulting and marketing firm with the mission of helping businesses, travelers, and destinations develop and connect to sustainable tourism experiences that support environmental conservation, preserve cultural heritage, and enhance the lives of local residents.

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Topics: Hubspot Customer Consulting, Hubspot On-Boarding

4 Custom Hacks to Try For Your Hubspot CMS Website Pages

Posted by Doug Bernstein

Apr 9, 2012 3:01:00 PM

This guest blog post was written by Doug Bernstein. Doug is the founder and managing member of SEM Zen. Formally Vertical Interactive, the company has been delivering custom websites, web-based applications and  creative solutions along with SEO and PPC management services to its client since 2000. SEM Zen is currently shifting it's focus to be a full-fledged Inbound Marketing agency utilizing Hubspot for itself and its clients as well. doug@semzen.net is a great way to connect with Doug.

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Topics: Hubspotter Guest Posts, Hubspot Customer Consulting, Hubspot Hacks

Now THIS is a good Weekly Internal Marketing Email Example [Hubspot]

Posted by Nick Salvatoriello

Mar 27, 2012 11:31:00 AM

For many of the people reading this blog post, it will come as no surprise that Hubspot's internal marketing team continues to blaze the trail on best practices for inbound marketing and how to keep a well oiled marketing machine going strong.

However, I was greatly pleased to see in my inbox this morning an email titled "This Week in Marketing" that was distributed to all of HubSpot internally. 

This email goes out to the HubSpot sales team every Monday.  They decided to expand it to the rest of the company (and smart move on their part-now they got a blog post about it!  ;) Anyways, the goal of this email is to give all of us who speak to people daily about Hubspot/inbound marketing news and updates on the latest resources that our sales & customer services team can leverage to drive deals further down the funnel. 

If you love it, feel free to reach out to Magdalena Georgieva mgeorgieva [at] hubspot [dot] com for futher questions/ideas on this email beyond what I cover below....

Screenshot of the first part of the internal marketing email I recieved from Hubspot's Marketing Department:

Weekly Marketing Email Update Example Pic 1 [HubSpot]

Breaking down the first part of the weekly internal marketing email update from Hubspot:

First of all, the email looks fantastic.  Primarily it's because I know that it was created on Hubspot's newest email marketing platform currently available in Beta to the Hubspot customer base.

It's personalized.  It comes from Maggie in our marketing department (a real person whom I know well) and it's sent directly to me and not part of a list serve/BCC list or something boot-leg like that.  Love that.  It's also addressing me by my first name (and my "nick" name at that!) in the opening of the email. 

It talks about my goals/the goals of our sales team right away.  This ensures that the message and its contents aren't just serving another department's needs, but ultimately about helping me further my own.

It clearly explains what the resources are and provides soundbytes for the sales team to use on the phone when promoting the content to prospects and following up on the content with hot leads who download it.  Both promotion and good follow up on content are equally important skills for your sales team to be practicing in inbound marketing- your sales team should be promoting lead-gen content to people they are calling - more downloads means more engagement and a stronger relationship with your leads).

Screenshot of the 2nd portion of the new "This Week in Marketing" email from Hubspot's Marketing Department:

Weekly Internal Marketing Update Email Example Pic 2 [Hubspot] resized 600Breaking down the second part of the weekly internal marketing email:

Notice at this point that our marketing department is offering and promoting and variety of content for our marketing efforts in this email.  It becomes very obvious to me that our marketing department is engaging on all fronts - both online and off - to achive our sales and marketing goals. 

Maggie has listed the content by format to make the variety of content easy to sort through.  So far we're not only seeing EBooks & Webinars listed in the email but also live events where the marketing department has learned that follow Hubspot throught leaders will be making appearances. 

Sharing a weekly run down of live events being put on by our staff allows the sales team to match leads up with events happening in their area and to drive their prospects to meet our staff in person.  This is a win win because the marketing department gets more event attendees and the sales staff can leverage the live appearance to strengthen the connection between their lead and the HubSpot team - without putting in a lot of extra work to coordinate.

Screenshot of the final portion of HubSpot's weekly internal email from the marketing department:  "This Week in Marketing"

Weekly Internal Marketing Update Email Example Pic 4 [Hubspot] resized 600

Breaking down the final portion of the internal update email:

The last section of the weekly marketing update email from Maggie & the HubSpot marketing department is highlighting key events that the sales & marketing department are collaborating on this week.  The center piece of content that the sales & marketing department are working closely on here are the group demos where multiple Hubspot prospects can join a pre-scheduled webinar and get a live demo of our product.  The sales department might already be aware of these dates, and some may not, the point is that the marketing email lists out the dates & times along with helpful soundbytes to keep these events top of mind for the rest of us and as easy and "fool-proof" as possible to promote to the people we communicate with every day.

I think that's the main reason I had to share this weekly internal email example today with you.  It's so simple, yet so powerful for marketing departments to be doing this kind of internal email marketing to foster more alignment with their peers on a weekly basis. 

3 reasons you should adopt this type of weekly internal communication for marketing:

  1. It lets me know that the marketing department is working hard to provide a variety of content to help us meet our shared goals for new business. 
  2. It lets me know that the marketing department cares about me and wants me to have an easy time promoting and sharing this quality content with others. 
  3. It also makes me very proud, and very motivated to do my part for our very active and organized inbound marketing machine we've got humming away over here!  I didn't even realize we had so many opportunities for our inbound leads/prospects to engage with us - all witin the following week!

Given all the reasons above, I had to share this email with you all to help inspire our collective efforts to get better and more effective with our email communication strategies to drive more adoption of inbound marketing among our sales staff and also more collaboration between the marketing department and the rest of your customer-facing team members so they can make the most of the content you develop week to week.

 

Your Turn:  What do you think of this weekly internal marketing department email example above?  Is it a best practice you could put in place at your firm/your client's organization?  What type of communication/collaboration strategies does your sales & marketing departments use to make the most of eachother's efforts?  Please share a bit with your fellow readers in the comments thread below....

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Topics: Hubspot Customer Consulting, Email Marketing, Inbound Marketing How-To

5 Ways To Tell A Rock Star Inbound Marketing Consultant from a Dud

Posted by Nick Salvatoriello

Mar 8, 2012 6:45:00 PM

This is a guest post by Kevin Jorgensen.  Kevin is a serial entrepreneur and 20 year marketing veteran who drank the orange coolaid in 2008 and hasn’t looked back. As a trained engineer he has a passion for process and reason which is why inbound marketing was the key that finally made marketing reasonable. Kevin and his business partner Joe own Innovative Marketing Resources, a Hubspot VAR and inbound marketing agency headquartered in Shirley Massachusetts and specializing in education, high-tech and small business marketing. 

Inbound Marketing Consultant Rockstar Stud
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Topics: Hubspotter Guest Posts, Hubspot Customer Consulting, Hubspot On-Boarding