Nick Sal's HubSpot Inbound Marketing and Consulting Blog

AboutUs.Org using email marketing to get opt-ins for more...email?!

Posted by Nick Salvatoriello

Aug 8, 2011 12:49:00 PM

Screen Cast:  Email Marketing Database Cleansing Example 

Does your marketing department have an over-grown data base of email addresses that they haven't touched in a while?  You're not alone.  Many customers I consult to have the same issue:  thousands of names and email addresses on a list, and no idea who on that list is a serious propect worth keeping in touch with, and which names are people who aren't interested anymore.  The common solution that many organizations take is simply blasting emails out to the whole list with emails/newsletters until people start unsubscribing.  There's a better way and the folks at Aboutus.Org have found it. 

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Topics: Email Marketing, Inbound Marketing How-To