Nick Sal's HubSpot Inbound Marketing and Consulting Blog

I Ran a HubSpot Agency Partner for a Year: Here’s What I Learned

Posted by Nick Salvatoriello

Jan 13, 2017 8:00:00 AM

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Topics: VAR - Partner Related, Marketing Team Management, Social Business Transformation

[Recap] The Rocket ship takes off: Month 6 of leading inbound marketing agency, IMR Corp

Posted by Nick Salvatoriello

Jun 7, 2016 8:30:00 AM

April marked the 6th month leading up my first inbound agency, Innovative Marketing Resources. I'm still reeling.  So much happened to move our agency in one direction in April, only to have us break apart that plan/direction (including the team) and head off in a new one in May.  You'll see what I mean in a moment.  Let's begin:

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Topics: Marketing Team Management, Social Business Transformation, VAR - Partner Related, Customer Delight, Self Improvement

Where Inbound Marketing Clients Hide - Strategies for industry targeting

Posted by Nick Salvatoriello

Mar 11, 2013 10:42:00 AM

[From the Editor:] The following is a guest blog post by Teicko Huber, HubSpot Partner and CEO of Focus2Grow, a firm that specializes in sales and marketing innovation solutions.  I "discovered" Teicko from his thoughtful, insightful contributions to the HubSpot Partner Forum on Linkedin - particularly around go-to-market strategies that Value-added-resellers (VARs) of our software program should implement for growth and success.  I asked Teicko if he would be willing to share some of his greatest hits from that forum here on the Nick Sal Inbound HubSpot Consulting Blog and he said yes!  Here....is his story....  -NSI

Inbound Marketing Client Strategies | Target Sectors with Growth
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Topics: Social Business Transformation, Hubspotter Guest Posts, Marketing Team Management, VAR - Partner Related

Interview with a Hubspot VAR - James Heaton of the Tronvig Group, NYC

Posted by Nick Salvatoriello

Jul 12, 2012 5:09:00 PM

Nick Sal: Who are you, whats your role, where do you work?

James Heaton Hubspot VAR Portrait
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Topics: Hubspotter Guest Posts, Marketing Team Management, Social Business Transformation, Inbound Marketing Examples

7 Reasons To Embrace A Social Media Culture

Posted by Shaun Nestor

Apr 18, 2012 1:28:00 PM

As a business owner today, it is important to recognize and identify trends. Equally important is the ability to filter long-lasting trends verses a flash in the pan.

social media culture
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Topics: Inbound Marketing How-To, Social Business Transformation, Inbound Marketing, Social Media Culture

Blogging Advice: Why your business needs to blog regularly

Posted by Nick Salvatoriello

Aug 15, 2011 10:03:00 AM

Blogging Advice | Blogging Regularly Pic
The Importance of Blogging:
Blogging is one of the fastest and most efficient way to add pages to your website.  
Each blog post counts as a new page which can be indexed for keywords you're trying to "get found for" on search engines.  
If you use Hubspot's tool - Keyword Grader and Blogging together, this is the fastest way to research great "long-tail" keywords to go after and to quickly create a blog post that includes that keyword.  
Blogging can be social.  
It's a platform where multiple people in your company can participate and share/show off their expertise (your company's expertise is one of the many reasons someone will choose to do business with you, or course).  It's also a platform to get more engagement from your website visitors.  They can post comments/questions to you and other readers in the comments section at the end of every blog post.  They can use the social sharing buttons to pass your (helpful/funny/controversial/educational) articles around to their friends on Twitter, Linkedin + Facebook.
Blogging Can Generate Leads for Your Business:
Lastly, educational blog posts are great places to advertise your premium content offers that might be related to the article you're writing.  An example of this type of "Call To Action" (CTA) would be:  "Wanna learn more about this trend in our industry?  Sign up to download our comprehensive guide on top 10 things to look for in our industry." 
This allows your website visitors to engage with your company further to visit these offers' landing pages and sign up to download them.
Check out Hubspot's Blog for more information and inspiration:
To learn more about the importance of blogging in building ROI for your inbound marketing efforts, check out these great blog posts Hubspot has written on the subject (and please feel free to share them with your boss or co-workers who might still need a bit more convincing before writing up their first draft)
This great post was written up by one of our Hubspot Partners, Kuno Creative:
Your Turn:
What do you think of these points?  Are there any other benefits that you think could be added here based on your own experience?
An even better question I'd love to hear your two-cents on is: Given all these benefits in the long run for blogging in your company, what are some strong reasons to avoid investing in a consistent blogging strategy?  

(Please post your comments below!)

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Topics: Inbound Marketing How-To, Blogging Strategies, Social Business Transformation, SEO Management