Nick Sal's HubSpot Inbound Marketing and Consulting Blog

[Recap] "Our agency rocket ship hits wall, then explodes..." | Highlights from month 7 leading HubSpot Partner, IMR Corp

Posted by Nick Salvatoriello

Aug 9, 2016 10:30:00 AM


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Topics: Marketing Team Management, Hubspot News, Social Media Culture, VAR - Partner Related, Self Improvement

My first 30 days leading HubSpot Partner, Innovative Marketing Resources (IMR Corp)

Posted by Nick Salvatoriello

Dec 1, 2015 6:54:22 PM

It's been just over a month since I transitioned from my role helping to lead up HubSpot's Agency Partner Certification and training program at HubSpot Inc and joined one of my favorite HubSpot Agency Partners here in Boston, Innovative Marketing Resources. 



Innovative Marketing Resources, or IMR Corp for short - had risen to become one of the better known Certified Platinum Providers in HubSpot's growing network of Agency Partners.  As someone who spent their entire career at HubSpot supporting our partners in the marketing industry, I had known and worked with the team at IMR and we had "grown up" in the program together for years.  But, times change, and if the agency was to continue to thrive in 2016, they needed new leadership.  Meanwhile, I was ready for a change as well.  I was looking for a chance to apply all I had learned from 4.5 years working at HubSpot - particularly the management and leadership systems that we pioneered on the HubSpot Academy Team (lead by Mark Kilens, one of the best managers I've ever worked for).  And with IMR hiring a senior manager to help lead up the entire agency, an opportunity presented itself.  So, with 2015 drawing to a close (and with my wife and I expecting our first child) this was a perfect point in my career to take a chance, strike out and see what I could do if I joined forces with of the leading HubSpot Agency Partners that I admired so much.

Driving fast, taking chances:

In short, it was a fast moving first month for me at IMR.  I'm used to that pace from my experience starting as the 250th HubSpot employee supporting around 4,000 customers to and then riding the orange rocket ship as the company went public, grew to  15,000+ customers and 1000+ employees on 3 continents - all within a few short years.  I told Kevin Jorgensen and Joe Petterossi (IMR's co-founders and my new business partners), I intended to come into the agency "like a big orange hurricane" and try to "make it rain inbound" all over the place.  As their new business partner and joining in the role of agency team leader, I would have a hand in improving all aspects of the agency - client services management, marketing/sales, as well as culture and team development.  

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Topics: Hubspot News, VAR - Partner Related, Customer Delight, Self Improvement

HubSpot VARs & Marketing Rock Stars: Top Memories from #Inbound2012

Posted by Nick Salvatoriello

Aug 31, 2012 6:01:00 PM

Wow.  What a week.  Many of you reading this are just getting back from flights home, or possibly on your way to catch a flight out of Boston as you wrap up a long week visiting here.  Wherever you are, if you were at #Inbound2012 the past few days, I know that you're EXCITED!!

Inbound 2012 Hubspot Conference Recap Photo
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Topics: Hubspot Customer Consulting, Hubspot On-Boarding, Hubspot News, Video

HubSpot continues to grow - Media Update

Posted by Nick Salvatoriello

Mar 19, 2012 12:59:00 PM

HubSpot Continues to GrowHubspot in the News, Year in Review for 2011 resized 600

Something big is happening here, and last week many in the media started to take note. Just as HubSpot released a presentation on its 2011 Year in Review, a number of articles sprung up underscoring the continued growth and scale of HubSpot. Feel free to use the deck or some of the articles as part of your sales tools and help us spread the word.

Your turn:  Are you feeling the HubSpot love?  How can you use this increased recognition and exposure of your software partner and inbound marketing platform to drive more adoption of your tool internally and more sales externally?
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Topics: Hubspot News