How did two guys with no particular background in sales lead a movement that doubled their firm’s revenue from one year to the next? How did they — with invaluable assistance from a team of like-minded sales reps that were recruited to join them — go about the daunting challenge of devising a repeatable, customer-centric process for converting inbound leads into new paying customers?
And most importantly, how can you get the same results (or better) at your business?