![Nick Sal [INBOUND]](https://www.nicksalinbound.com/hs-fs/hub/100479/file-322714288-png/template_images/nick-sal-inbound-brand.png?width=280&name=nick-sal-inbound-brand.png "Nick Sal [INBOUND]")
This guest blog post was written by Doug Bernstein. Doug is the founder and managing member of SEM Zen. Formally Vertical Interactive, the company has been delivering custom websites, web-based applications and creative solutions along with SEO and PPC management services to its client since 2000. SEM Zen is currently shifting it's focus to be a full-fledged Inbound Marketing agency utilizing Hubspot for itself and its clients as well. doug@semzen.net is a great way to connect with Doug.
