Nick Sal's HubSpot Reboot Session Resources

HubSpot Reboot: 5 Secrets Marketers Wish They Had Known the First Time Around

Session Overview:

When your marketing stalls out, how do you get it back in gear? When the pressure's on, how do you make your brand-new HubSpot investment count? Nick Sal says it's never too late (or too soon) to refresh, reboot, and get the sustainable results you've always felt were possible. As a HubSpot Academy veteran and HubSpot Agency Partner leader, he's guided hundreds of sales and marketing pros through the starts and stops of onboarding and over the bumpy road to inbound success. This is their message to you.

Click below to download the slides:

• 
• Click here to listen to an audio recording of this presentation on SoundCloud

Click below to access my favorite resources that I mention throughout the presentation:

Resources for 'What is inbound marketing?' and 'What is HubSpot?'

• Intro article: What Is HubSpot? And Why Inbound Marketing Works
• Media Junction's Inbound Marketing Guide [also a great example of a "pillar content" page]

Resources for - 'Getting organized on day 1':

• Project Charter Template
• Nick's INBOUND16 Talk: Organizing a Messy Contact Database to Market More Effectively
• Get Marketing Made Simple book by Donald Miller 
• Classic HubSpot Ebook (click the image to download the PDF):

Resources for - 'Getting quick wins, using what you have':

• 5 Steps for Getting Started With a Pillar Content Strategy
• The 5 Most Critical Steps in a Brand Refresh
• HubSpot Projects Tool

Resources for - 'Seeking constant feedback from your top contacts':

• Example of "beta tested" pillar content piece from HotJar
• Manifesto on this topic from Media Junction's CEO: If Your Website Sucks, It’s Hard to Sell!

Resources for - 'Reporting the FULL ROI, early and often':

• Still the best HubSpot ebook there is 
 on the topic, in my humble opinion (click the image to access the PDF):

• Monthly Marketing Reporting Templates (Exel + PPT) from HubSpot
• Get better a reporting/presenting publicly via a local Toastmasters Club

Resources for - 'Partnering up':

• Hiring a Website Design Agency? 3 Website Redesign Pro Tips
• How to Choose Between HubSpot Partners
• Mastering Client Website Projects | HubSpot Academy's Agency Unfiltered Podcast

NEED HELP WITH INBOUND AT YOUR ORG? LET'S TALK:

• If you're struggling in this area and are interested in help, email me: Nick [at] mediajunction.com (or hit me up via Linkedin). I can't promise I can help everybody, but you never know unless you reach out and let me know what your situation is!  Cheers.