Nick Sal's HubSpot Inbound Marketing and Consulting Blog

Polish Inbound Marketing Agency's HubSpot Success Story - Clickray.pl

Posted by Nick Salvatoriello

Apr 23, 2013 6:04:00 PM

From the Editor:  This is a guest blog post I requested from my colleague Simon Binek of Clickray.pl, they are a HubSpot Partner and an up and coming inbound marketing agency in Warsaw, Poland.  I worked with Simon 1:1 for several weeks as he and his team got started with the HubSpot Partnership and their inbound marketing software.  Find Simon on Twitter to continue the conversation:  @ForSzymon

Inbound vs. Outbound Click Ray International Partner Success Story resized 600
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Topics: Inbound Marketing How-To, Hubspotter Guest Posts, marketing data, prospect conversion, VAR - Partner Related, Social Media

What is Advanced Lead Nurturing And Why Do I Need It?

Posted by Kevin Jorgensen

Apr 2, 2012 9:42:00 AM

lead nurturing helps prospects discover your valueAre you generating leads with your inbound marketing or just a lot of buzz around the top of the funnel? For that matter, does your funnel look like a pipe where a prospect fills a form with a phone number and first name, drops right to your “hot lead list” and by the end of the day you’ve called them six times and left five voicemail messages? Or perhaps your funnel is more like a game of marco polo where the prospect wanders around feeling their way through the dark, hoping to discover your value. Lead nurturing is the way inbound marketers keep the funnel from looking like a pipe and also prevent prospects from becoming lost in a maze of offers.

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Topics: lead nurturing, lead funnel, prospect conversion