Documentation
Initial release: January 2022 by Kohorta Studio
Latest update: August 2022
See Nick's Recent Presentations:
July, 2020: Harvard Alumni Association: Inbound Reboot for Startups
#INBOUND18: 'Become an Inbound Sales Ninja: One Team's Ultimate Playbook for Success With HubSpot Sales Hub'
INBOUND 17: 'HubSpot Reboot: 5 Secrets Marketers Wish They Had Known The First Time Around'
IMPACT Live 2018: Nick up on stage for the opening of this marketing conference doing character acting as "Chaz Leaderman"
INBOUND16: 'Chaos Under Control - How to Organize a Messy Contacts Database So You Can Market More Effectively'
The Startup Code 2017 @MIT: How to Organize a Growing Database to Market More Effectively
MIT Marketing Conference Presenter: The fastest way to grow your start-up into a thriving business.
Nick's 10th and final speech at ToastSpot: Lessons learned from 5 years of #HubSpotting
Co-Presenter: Humanize Your Emails [Higher Edu webinar]
Co-Presenter and "Workshop Captain": Agency Positioning and Account Targeting Workshop
Webinar host: Staffing and Structuring your Agency for Growth
Contact Database Optimization Strategy - HubSpot User Group Discussion, Buffalo, NY
Opening Session - Marketing Tech Trends - New England Society of Association Executives: Technology Conference
Team trainer: How to give feedback like the pro's - HubSpot Toastmasters
Keynote: Marketing Automation in an Inbound World - NEDMA technology summit
Opening Speaker: How to Get Started with Inbound Marketing - #InboundSLC
Host: The HubSpot Partner Broadcast News Hour - HubSpot Agency Partner Program
The Buyer's Journey - a new Inbound Agency best practice - Content Marketer's Blueprint series
See & Hear Nick's Voice-Over Work Narrating Product Marketing Videos:
- A "Fairy Sale" Story from HubSpot's Sales Department
- HubSpot Sales Platform - CRM Demo Video
- HubSpot 'Campaigns App' Product Demo Video
- The IMPACT Show Podcast
- Responsive Web Design Demo Product Video
- HubSpot Social Inbox Product Promo Video
- Web Video Commercial Acting: "Carseats for Cats: Teaching Nana about Inbound Marketing"
- "Chubbies Man Model Search - Brant the Bouncer"
- Software Demo Narration: Web Lead Form Software Demo Narration
- HubSpot3 New Email Application Overview Video
- Business Product/Services Overview: IMR Corp School and Admissions Marketing 2.0 Services
- Internal Staff Training: HubSpot Analytics Events Bookmarklet Overview Video
- Internal Staff HR Training Acting + Narration: HubSpot Legal Compliance - Use Good Judgement/"Be a Stand Up Guy"
See Nick featured in marketing articles/podcasts from around the web:
The Drift Blog: 5 Co-Marketing Predictions for 2021
#MartechMasters Podcast: An Insider's look into HubSpot's Growth over the past 10 years: Nick Salvatoriello of Media Junction
The Sprocket Talk Podcast:
Nick Sal: Massive HubSpot Onboarding Conversation
The AgencyLife Podcast:
[Video] Inbound Marketing veteran shares his insights from over 10 years in the industry
The Ziotag Blog:
How To Use Educational Content As Your Growth Engine To $8 Billion Dollars Like Hubspot
The Media Junction Blog
What is a StoryBrand BrandScript? ...and why your company needs one.
StoryBrand Guide vs. StoryBrand Certified Agency: Which Do You Need?
4 Reasons why HubSpot and StoryBrand Were Meant for Each Other
3 Website Copywriting Approaches to Consider for Your Next Redesign
The IMPACT Blog
What You Need To Know About Inbound Marketing Agency Pricing [Interview]
What Is Assignment Selling & Why Is It Important in Sales? [Interview]
11 Conditions to Expect in a Master Services Agreement with a Marketing Agency
24 Dos & Don’ts for Businesses, Leaders, & Marketers Who Want to Start a Podcast
The IMPACT Show
The Marketing Podcast You’ve Been Waiting For: Introducing The IMPACT Show
LIVE from #INBOUND18 with Special Guest: Dan Sally
ON-DEMAND IMPACT WEBINAR: Never Lose a Customer Again! How to Turn Any Sale Into Lifelong Loyalty in 100 Days
The IMPACT Show Facebook Live Broadcast - Episode #50: HubSpot Customer Love
IMPACT Blog:
How HubSpot Inc's "Junk Marketing Leads" Helped the Company Go Public
5 Contact Management Tips from HubSpot Inbound Marketing Professor Nick Sal
3 Inbound Marketing Tips from HubSpot’s Nick Salvatoriello
IMPACT Brand and Design: Website Throwdown w/Nick Sal and Doug Kessler
Innovative Marketing Resources: Stop! Before you delete your HubSpot leads, do this first...
HubCast Episode 94: End of episode interview of Nick Sal reflecting on HubSpot's Annual Partner Day event
Inbound Agency Journey: Nick Sal's Journey from HubSpot to from IMR Corp
HubCast Episode 80: Agency Spotlight: Nick joinining Innovative Marketing Resources his agency's focus on Edu Marketing
HubCast Episode 65: Moment of silence for the departure of Nick Sal from HubSpot and onto the marketing agency world
- An Epic Guide to Creating an Inbound Marketing Strategy [Kula Partners]: Creating Actionable Buyer Personas
- Inbound Agency Journey Podcast: Inbound Marketing Agency Training Lesson with Nick Sal
- Marketing agency interview: 3 inbound marketing questions answered by HubSpot Academy's Nick Sal
- Shout out at the opening of The HubCast #37: HubSpot Acuires Rekindle, Advanced Email Spammers & HUGs
- Video Interview: Fearlessly Questioning Your Teachers - Featuring Sarah Bedrick and Nick Salvatoriello
- The Sales Lion: Video Interview: Building B2B & B2C Brands, One Personal Brand at a Time - Nick Sal at HubSpot
- Live interview: HubSpot Insiders Part 1: Q&A with Nick Sal at #CLTHUG
- YouTube video: Charlotte HUG: @GeorgeBThomas Interview with @NickSalInbound from HubSpot
- HubSpot Customer Blog: HubSpot's Partner Training: 3 Stages to Inbound Business Success
A Boston-based, Globally-minded, Multimedia & Marketing Management Professional
I'm from Hanover, NH and am the sixth of eleven children. I've owned and run my own DJ business part-time since 1998 which fostered both my love of entrepreneurship and multi-media. I graduated from Union College in Schenectady, NY with a BA in Political Science.
While at Union, I completed my Graduate Certificate in Human Resource Management & Leadership from the MBA program at Union Graduate College with a concentration in international business. Through Union's grad program, I participated in global exchanges with Business Schools in China, Germany, and France.
My post-grad career began with two years doing Young Alumni fund raising for the Union College annual fund in the Dept. of College Relations (lots of traveling to Boston/NYC/Washington DC and networking with Union alums from all walks of life and different industries.)
Following my successful fund-raising experience, I worked for two years doing marketing, multimedia and consulting work at Garnet River LLC, a software development and website design firm in Albany, NY. While at Garnet River, I led an implementation of Hubspot's Inbound Marketing product through which I gained a lot of experience and insight on the potential challenges and opportunities companies are confronted with when transforming the way they do marketing.
In 2010, I relocated to Boston to pursue an exciting new role as an Inbound Marketing Specialist at Hubspot, Inc in Cambridge, MA. As part of a fast paced software start-up, I spent 2 years consulting over 200 clients accounts from around around the world - helping transform their traditional marketing organizations into teams of cutting edge, inbound marketing rock stars!!!
In 2013, I joined the HubSpot Academy Team where I help create customer training content and professional certification products that help our users master inbound marketing, grow their businesses, and delight their clients. I traveled all around the country speaking about HubSpot's mission to help make the world more inbound.
Running a digital marketing agency / HubSpot Agency Partner:
After nearly five years at HubSpot, the company that invented inbound marketing, I decided to make a transition to the customer side of the shop and joined Innovative Marketing Resources - a Platinum-certified HubSpot Agency Partner and Boston's leading inbound marketing agency.
I was so fortunate to work with the awesome, fun, creative people on the HubSpot Academy Team. The lessons learned from my time at HubSpot will continue to shape my career as an inbound marketer and agency leader for years to come.
There were many reasons I decided to make this big leap. After a very successful first year leading an inbound agency, I am very proud of what I and the IMR team were able to accomplish with the select group of HubSpot customers we served.
Helping make IMPACT the most trusted digital sales & marketing consultancy on the web
In January 2017, I joined HubSpot's #1 Agency Partner of the Year, IMPACT Branding and Design. I worked on IMPACT's Sales & Customer Success Management Team. As a CSM, it was my job to manage the business side of a client's engagement and enhance the value their receive out of their relationship with IMPACT. That included anything from developing new Statements of Work, to discussing PPC goals and even reporting up to IMPACT ownership about any areas of praise or concern and helping resolve issues. I'm very excited about the future of this growing team and how over the course of my nearly 3-year tenure there, IMPACT had grown to be one of the most trust sources of inbound marketing, sales and services expertise on the web.
Helping a Diamond Solutions Partner hit new heights through bringing new services, partnerships to market:
In November of 2019 I joined forces with Media Junction, another HubSpot ELITE-Certified Solutions Partner known worldwide for web design. Media Junction became the 5th agency ever to achieve the Diamond HubSpot Agency Partner tier, the 10th ever worldwide to hit HubSpot *Elite* Solutions Partner tier and is also one of the first StoryBrand Certified Agencies worldwide.
Me with some of my Media Junction colleagues at StoryBrand's Guide Certification event in Nashville this past February.
In my role as VP, my responsibilities were divided amongst the following:
- Serving on the leadership team of the agency: Participating in and improving the firm's hiring process, working with the CEO, VP of Sales and VP of Client Success to plan and lead the team's implementation of new revenue streams to aid in the accomplishment of the company's growth goals.
- Growing strategic partnerships and generating business with Drift, HubSpot, StoryBrand, SiteImprove.
- Coordinating with the agency's internal marketing resources to help us plan and create more thought leadership material - particularly in the area of pillar-content, staff bio videos, marketing webinars and interview-based podcasts.
- As a sales representative for the agency - bringing new clients to the agency. This included conducting exploratory calls, goal setting calls, as well as creating and presenting proposals and finally closing new business with good fit clients.
Back into the martech startup world - joining Drift's marketing and partner program teams
In October of 2020, I joined a company that I greatly admire, Drift as a Senior Partner Marketer focused primarily on serving Drift's channel partner and technology partner alliance program. I now sit on the Drift marketing team and report to our VP of Content & Community, Mark Kilens. I work alongside the marketing team, partner team, and Drift Alliance & channel partners to drive awareness, education, and action from the Drift partner ecosystem.