Nick Sal's HubSpot Inbound Marketing and Consulting Blog

Content Strategy Implementation – A Look Under the Hood

Posted by Max Traylor

Apr 3, 2013 11:00:00 AM

blueprint for inbound marketingInbound marketing is an exploding practice. Hundreds of HubSpot vars are popping up all over the world, which causes prospects to be a bit overwhelmed when it comes time to pick an agency to work with. One competitive advantage that no one will stop you from pursuing is transparency. By showing your clients what lies behind the scenes of an inbound marketing strategy you will surely stand out from the "smoke and mirrors" out there. You will also be shocked at how smoothly things run (financially and logistically) if everything is laid out in stone up front. No secrets people... let it all hang out. Below is one strategy, complete with all the educational resources required, to attract new opportunities and nurture them to a point of sale using content and HubSpot's automated marketing software.

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Topics: Email Marketing, Inbound Marketing How-To, Lead Generation, Blogging Strategies, lead nurturing

How to Warm Leads Using HubSpot Lead Intelligence

Posted by Nick Salvatoriello

Mar 27, 2013 9:28:00 AM

Inbound Marketing Video Briefing
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Topics: Hubspotter Guest Posts, Lead Intelligence, VAR - Partner Related

Lead Follow Up For Busy Marketers

Posted by Rick Whittington

Mar 18, 2013 10:00:00 AM

Rick Whittington is Principal at Rick Whittington Consulting, an inbound marketing consulting firm in Richmond, Virginia.  Nick Sal often refers to Rick as an "inbound ninja" and asks him to speak frequently on his webinar panels for coaching HubSpot users on inbound lead generation and lead follow up strategy.

RWC Follow-up Email Notification
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Topics: Email Marketing, Lead Intelligence, lead nurturing

Where Inbound Marketing Clients Hide - Strategies for industry targeting

Posted by Nick Salvatoriello

Mar 11, 2013 10:42:00 AM

[From the Editor:] The following is a guest blog post by Teicko Huber, HubSpot Partner and CEO of Focus2Grow, a firm that specializes in sales and marketing innovation solutions.  I "discovered" Teicko from his thoughtful, insightful contributions to the HubSpot Partner Forum on Linkedin - particularly around go-to-market strategies that Value-added-resellers (VARs) of our software program should implement for growth and success.  I asked Teicko if he would be willing to share some of his greatest hits from that forum here on the Nick Sal Inbound HubSpot Consulting Blog and he said yes!  Here....is his story....  -NSI

Inbound Marketing Client Strategies | Target Sectors with Growth
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Topics: Hubspotter Guest Posts, Marketing Team Management, Social Business Transformation, VAR - Partner Related

An online, interactive "inbound experience" 100% powered by HubSpot [VAR lead-gen example]

Posted by Nick Salvatoriello

Feb 27, 2013 1:01:00 PM

This is a guest post written by Kevin Jorgensen, owner of Silver-Teir HubSpot Value-Added Reseller, Innovative Marketing Resources Inc., located in the greater Boston area.  Kevin has been a HubSpot Partner for over 2 years.  You can contact Kevin and his team via twitter:  @imrcorp
*******************
Hi. My name is Kevin Jorgensen and I’m a partner at Hubspot Certified Agency, Innovative Marketing Resources.  IMRCORP.COM

Why create a complete, online, interactive "inbound experience"?

The idea seemed simple enough. Rather than tell an unfamiliar prospect what inbound marketing was, let them experience it, right on the Innovative Marketing Resources website. But it wasn’t until
Hubspot 3.0 came out in the fall of 2012 that the tools to make the inbound marketing experience an online reality became possible.
Using workflows, the new email marketing tool and the new forms tool, Innovative Marketer Max Traylor, Creative Talent Beverly Jorgensen and HubSpot IMC Nick Salvatoriello set about creating an interactive experience.  The outcome was a set of website pages and marketing content that both showed people what inbound marketing is and gave new insight and analytics to Innovative Marketing Resources about how prospects react to inbound marketing tactics and precisely what aspect of inbound marketing a prospect wants to discuss when they self-qualify for a sales call.

Creating the "inbound experience" on the HubSpot platform:

The execution of the experience starts like this. Create a top of the funnel offer for an inbound marketing experience. Do it right… with a cool CTA.
But on the landing page, rather than pitch some piece of content about inbound marketing, we explain what just happened… the prospect visited the website, saw a call-to-action, clicked on it and now stands poised to share some personal information – on something called a form – in exchange for a valuable piece of content… the offer.
 
Go ahead, fill in the form… bam… an email goes out, but rather than simply providing a download link the email points out that you’ve just taken the first step in establishing a relationship with Innovative Marketing Resources…
and the process continues with lead nurturing and all the other best practices that define marketing, the inbound way.
But rather than tell you about it, check it out for yourself. There’s no risk, we’re not going to call you unless you ask us to… try the inbound marketing experience.
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Topics: Inbound Marketing How-To, Inbound Marketing Examples

How to Hire Top Talent with Inbound Recruitment and Hubspot

Posted by Amin Shawki

Jan 22, 2013 10:52:00 AM

The hardest task with running a successful business isn’t the services you provide nor the products you sell, but often the people you have and the team you build.  Recruiting a rock solid team that shares your passion, vision, and goals is a challenge every business faces.  But never fear, Hubspot and inbound recruiting is here!

Hubspot Inbound Recruitment Superman to the rescue
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Topics: Hubspotter Guest Posts, Inbound Marketing

7 FREE Killer Secrets to Writing Blog Titles that don’t mention Sex, Drugs, or Alcohol.

Posted by Dave Presher

Dec 10, 2012 11:45:00 AM

DavePresherPicWritten by Dave Presher, CEO & President of Involution Digital

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Topics: Writing Blog Titles, Facebook, most read blog titles, andrea russet, YouTube Views, Social Media, Paige Neinbarer, involution digital

It’s a Business Blog Dummy! 7 FREE Killer Secrets to Writing Blog Titles that don’t mention Sex, Drugs, or Alcohol.

Posted by Dave Presher

Dec 10, 2012 11:45:00 AM

DavePresherPicWritten by Dave Presher, CEO & President of Involution Digital

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Topics: Writing Blog Titles, Facebook, most read blog titles, andrea russet, YouTube Views, Social Media, Paige Neinbarer, involution digital

[VAR guest post] Inbound Marketing: My start of a HubSpot Love Affair

Posted by Barry Osborne

Oct 30, 2012 9:45:00 AM

Barry Osborne HubSpot VAR Partner Bio Photo[Barry Osborne is a trained veterinarian and farm owner, an entrepreneur based in Austailia, the owner of Property Connect - a Real Estate Inbound Marketing Venture and a HubSpot Value-Added-Reseller (VAR).  He can be reached on Twitter @propertyconnec1]

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Topics: Hubspotter Guest Posts, Hubspot On-Boarding, VAR - Partner Related

Partner Success Workshop 9.20.12: Recap of top attendee quotes, links

Posted by Nick Salvatoriello

Sep 27, 2012 6:08:00 PM

Momentum is picking up from the 9/1 Launch

Its been a whirlwind in the HubSpot VAR program in the last month.  We had just wrapped up at the end of August the largest, most successful inbound marketing conference ever on Earth, #Inbound 2012 - 2800 inbound marketers gathering in Boston.  
HubSpot VAR Success Workshop Webinar Recap - Inbound 2012
This conference concided with the end of the quarter and the end of our best sales month in the company's history (148% of quota across the sales team on average, I heard).  So, of course all these new customers coming on along with many VARs energized coming out of Inbound 2012 kept us very busy the week of our first Partner Success Workshop!

And yet, despite all the other priorities we were juggling, we still managed to put on a pretty decent 2nd workshop webinar last week.  The VAR speaker, Josh Miles was great, the topics were excellent, and the attendance was the highest yet for any of our new VAR-specific webinars (which I should mention all just launched on 9/1).  
I think we all sensed there a lot of potential in putting the VARs who are going through on-boarding on center stage for a webinar series, and I hope to take some lessons from this 2nd webinar in our Partner Success Workshop Series to continue to improve it both for the more exerpienced/accomplished VARs who come to speak, and the newer VARs who come to learn from and interact with them.

So below are some of the top comments and data from the attendees that I had I'd like to share with you.  
Please review some of these thoughts and share your own feedback in the comment thread below.  I'll be listening I assure you!

HubSpot Partner Success Workshops Webinar Archive Page resized 600

Key Performance Stats for 2nd Session of the Partner Success Workshops from 9-20-12:

Total # of Webinar Attendees:  65
Total # of 1st time attendees:  35
Top 4 Highest GoToWebinar Attendee Interest Scores:
  1. TJ Kirgin, Anchor Communications (GTW Interest Score = 68)
  2. Rhonda Hurwitz, Help Me Rhonda (Score = 65)
  3. Lisa Smith, Spoke8 Marketing (Score = 63)
  4. Tara Christiansen, Smarket Consulting (Interest Score = 62)

Attendee Introductions:

What we Asked:
  1. Who are you?
  2. Where are you from? 
  3. What are excited about doing in Hubspot?:
You Answered:
  • "Douglas Burdett - Artillery, Norfolk, VA - should be getting ungated for HubSpot3 any day now. This is my first of these calls - it's great.  I learn a lot from learning about other VARS"
  • "Hi Nick! Charmon from Tempo Creative in Scottsdale. Excited about diving into social media to help clients see success."
  • "BroadVision Marketing in Petaluma, CA. Did my first customer IMA this morning."
  • "Nick Pandiscio from WolfCom PR in Hoboken, NJ. Looking forward to getting more premium content put together."
  • "Hi, I'm Lisa at Boomm Marketing in Chicago and I want to get our new HubSpot client onboarded and driving more leads for my own agency"
  • "Scott from Ad Hoc Marketing in Dubuque, Iowa. Adding more leads.  Publishing blogs about once a week."
  • "Hi there, Lisa and Ann from Spoke8 in Lansing, MI. We are excited to launch our landing pages next week AND sell stuff!"
  • "Mike Klein, Meshy Communications from Saskatchewan, Canada. Excited to help customers get real results."
  • "Howdy! Lisa Ellington, Big Thinkery, Charlotte, NC. I look forward to implementing Smart CTAs!"
  • "I'm Shade Wilson with Scalability Project. For me it's about trying out the Beta new landing pages."
  • "Justine from Pixel Dreams.  Excited to create more ebooks to start posting."
  • "Hi Julie George - Stella Maris marketing -excited to blog."
  • "Hello from HMC2 advertising in Richmond VT. I am hoping to create our first top of funnel offer, with a landing page and start nurturing leads."
  • "Hi… Pingtechgroup… Atlanta…  Gathering more leads!"
  • Hi! Sandra from Involution Digital. I'm excited about following up with some strategy session leads we received this week.
  • helllllloooooo Nick..:-) Dave Presher, Involution Digital, San Francisco….we are excited about some of our upcoming content…particularly on media

Recognizing Top new content our VARs are publishing in their HubSpots since the last workshop: [Blog Posts, Landing Pages, Web-versions of Email Campaigns]:

  • Means-of-production.com's first HubSpot-hosted blog: specific voices to specific personas "Yoo Hoo!"
  • Involution Digital Shares, "We published our first hubspot blog post!" 7 Tips on Surviving a Job Loss
  • Involution Digital launches their first HubSpot Landing Pages this month.  Check out their favorite:  Free Lead Generation Strategy Session Sign Up
  • Meshy Communications shares their recently launched HubSpot hosted-site. They are blogging away at: www.meshy.ca/blog/ - They shared, "It's been awesome results.   18 days, 2 offers, email campaigns via HubSpot.  blogging everyday."
  • Anchor Communications & Digital Services this weeks #1 CHI score agency on the VAR All-Star Board after only being a user of HubSpot for for 18 days.  They commented on the webinar, "Excited to help our sister company Anchor Mobile and our clients do marketing that people love - also from St. Louis!"  Check out their progress on their HubSpot-hosted blog here:  marketing.anchormobile.net/blog  

Our top VAR success stories for this workshop:

Miles Design VAR Partner Success Workshop Presentation resized 600
Our 9-20-12 Workshop's featured success story was an inbound marketing/content promotion success story from Josh Miles, Founder of Miles Design in Indianapolis.  His story was how creating and promoting his bookBold Brand using inbound methods has lead to dozens of HubSpot leads and  multiple new speaking opporuntities:
RESOURCE:

Key take-aways from the guest speaker: 

  • "I love how Josh is generating leads through speaking. I will have opportunities to speak and will take advantage of that as well!" -Charmon Stiles
  • "Keep an eye out for calls for speakers! Speak at your clients' industry events." - Veronica Williams 
  • "Love the additions. I'm doing some speaking and using a Landing Pages to provide post event content. Love the multi options to access your presentation content" -Shade Wilson
  • "writing a book is really easy…probably takes….15 mins max…..LOL  just kidding :-)"  -Dave Presher
  •  "Publish in a variety formats and think outside the blog." -Michael Conway
  • "takeaway: books=speaking gigs"  - TJ Kirgin

Reviews on the Workshop's Book of the Month this month:  Switch, how to change things when change is hard:


Quesitons VARs were asking about the tools:
Survey of Attendees:  "What is an area of HubSpot that you are most eager to get additional coaching on?"
Answers:
  • Everything!
  • Software and analytics
  • social media integration, tracking/reporting
  • sales
  • Sales Training
  • Creating Workflows
  • Creating content/Landing and Thank you pages
  • Knowing how to create each piece from  offer to Thank You page
  • using hubspot to build agency pipeline
  • Lead nurturing
  • Workflows
  • Analytics and showing true ROI
  • IM plans and planning
  • All new tools for HS3
  • path to certification
  • Conversions
  • how to use it for clients...how many hours to include in an inbound marketing package...
  • All of it.
  • Just getting started, so right now, everything.
  • Design/Implementation
  • lead scoring
  • Marketing services online
  • Post-sign-up Processes
  • selling it as part of inbound marketing service
  • What to do with these leads

Highlights for our 10/4 Partner Success Workshop:

Heather Sloan of Insurance Copywriters - HubSpot Sales Success Story + Pitch Strategy Examples (http://www.insurancecopywriting.com/)

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Topics: Hubspot On-Boarding, VAR - Partner Related