Apr 14, 2015 8:00:00 AM
Nov 22, 2013 9:35:00 AM
HubSpot customers often asking me for average landing page conversion rate statistics. "What's a good conversion rate for my industry?" They hope we can point them to that magic number to shoot for.
My answer, may either excite or disapoint you, depending on your attitude: Landing page conversion rates are highly subjective. They depend on a range of factors that each inbound marketer controls themselves such as:
Shooting for "industry averages" can be dangerous. However I do think that if a customer were following the landing page best practices we use most of the time here at HubSpot and that I teach in HubSpot Academy's Introduction to Landing Pages training class, they could expect to convert 20 percent of the non-PPC based traffic they drive to that page*.
Could they convert more? Certainly! But that's a solid first base that most of the customers I train feel is attainable.
Screenshot of my HubSpot SMART Goals Setting App which can be found under 'Settings'
But, all these things said, I would remind HubSpot users that there is no better benchmark than their own past performance of previously published landing pages. So a better question might be, "What are some of the best practices from current HubSpot users (including ourselves) that can get our own average landing page conversion rate within our portal to 20%+? We actually have an ebook that walks you through some of our top customer example landing pages and how they got greater than FIFTY PERCENT conversion rates....but you'll have to come to the Landing Page Training class (available within your portal under Academy >> HubSpot Training >> Converting Visitors to Leads >> Landing Pages to get it! :)
Know what that means? Get started publishing landing pages and get them out there using promotional tools in your account so we get some juicy performance data to learn from and determine next steps! :)
I hope this helps - Do you have a different opinion or approach for when people ask for "average" landing page conversion rates? please let me know your thoughts below.
*Why do I say non-PPC? Only because I have limited experience working with PPC advertising, and my returns on my own campaigns have not been that great. If anybody reading this is a veteran with PPC, please feel free to contribute your two centers in the comments thread below.
Sep 18, 2013 11:15:00 AM
I have a dirty confession to make...
May 7, 2013 11:28:00 AM
If your organization is blessed enough to have both SalesForce AND HubSpot, then congratulations, you're in an elite group of marketers with access to two of the most powerful software platforms in existence. Fortunately their robust product features are not solely contained within each platform thanks to HubSpot's native Salesforce Integration.
Apr 3, 2013 11:00:00 AM
Inbound marketing is an exploding practice. Hundreds of HubSpot vars are popping up all over the world, which causes prospects to be a bit overwhelmed when it comes time to pick an agency to work with. One competitive advantage that no one will stop you from pursuing is transparency. By showing your clients what lies behind the scenes of an inbound marketing strategy you will surely stand out from the "smoke and mirrors" out there. You will also be shocked at how smoothly things run (financially and logistically) if everything is laid out in stone up front. No secrets people... let it all hang out. Below is one strategy, complete with all the educational resources required, to attract new opportunities and nurture them to a point of sale using content and HubSpot's automated marketing software.
May 29, 2012 1:48:00 PM
As marketers we are always on the look out for good web marketing tools that we can use to engage our visitors. As the principal at Scalability Project, a digital inbound marketing agency, I've always been a believer that variety is our strongest tool.
Mar 14, 2012 12:56:00 PM
Hubspot Prospects App & Daily Prospects Digest - What you need to know to use it effectively as an inbound marketer:
Jan 12, 2012 11:43:00 AM
I wanted to share some notes & ideas from a lead generation brainstorm session I had with a recent Hubspot customer who is having trouble thinking of lead generation offers for their elegant but disposable dish ware business targeted towards high end caterers and food vendors.
I sent him some ideas to get them thinking the way we think about offers here at Hubspot. Hopefully you can read my notes below and benefit from some of these questions + ideas I posed to them as well and put some of these in place in the future:
Hope this helps a bit, guys. You've got great resources on learning.hubspot.com and I'd be happy to add more ideas once you get a few going first!
Topics: Lead Generation